3 min read
The Importance of Analytics in Your Multi-Location Local Marketing Strategy
As multi-location marketing professionals, we understand the importance of data-driven decision making. It is often...
There are critical things to know and implement to successfully manage local search for multiple locations. Use our new guide to discover them!
Landing Pages
Local SEO
Local Social Media
Business Listings
Digital Advertising
Reviews Management
Email Marketing
Location Directories
Multi-Location CRM
Lead Nurturing
Call Tracking
Local Websites
Brand & Legal Compliance
From local websites to search campaigns to social media, you no longer need to trust local partners to maintain brand consistency and legal compliance. With MarketSnare, you manage the level of customization each location receives, and lock down the areas that cant be changed, retaining centralized control of the entire customer journey. Complicated legal compliance rules are no problem for MarketSnare, even when details vary per state or location. Set your marketing genius free to achieve great local marketing results without having to worry about stepping outside of legal and brand guidelines.
Local Sales Support:
Create and nurture local business opportunities
Give your local partners the tools to develop new leads and turn them into customers and brand advocates, in a way that is customized to your unique business. With MarketSnare multi-location CRM, local partners can view, manage, and follow up directly with inbound leads, following a process that you design and centrally manage. Furthermore, you can create compelling lead nurturing programs to automate lead follow up making it easy and efficient for your local sales teams to close more business. Network wide reporting gives you unprecedented visibility into your local lead generation efforts and sales pipeline.
Engagement & Reputation:
Manage social engagement and reviews across all markets.
Understand and respond to local reviews in a timely and consistent manner across review sites and social media with your MarketSnare Command Center. By monitoring customer sentiment and pinpointing problem areas for follow up, you gain control of your local social presence. Launch and manage local accounts and social pages across all your locations, improving online reputation and creating better affinity for your brand at scale.
External Integrations:
Integrate with popular online platforms & internal systems.
Our platform includes integrations with a wide range of industry-leading platforms, marketing tools and services, enabling us to leverage your organizations existing capabilities and processes. From social to analytics, to 3rd party testing and login services, we connect to the tools that are already working for your business. MarketSnare also supports the creation of custom integrations with your internal business systems and applications.
Micro Relevant Digital Ads:
Micro Relevant ads lower CPCs and increase conversion rates.
Our advanced digital ad management platform uses hyper local data to efficiently create locally relevant digital ads to target your customers with the right message at the right time in each market. Advanced ad and landing page localization lowers CPC and increases conversion rates to maximize return on ad spend with up to 60% decrease in cost-per-lead.
Local Marketing Analytics:
Know what's happening in every market in real time.
When it comes to marketing, having instant access to marketing analytics in each local market can be the difference between a rousing success and an epic failure. For most multi-location businesses, effective tactics can vary from market to market based on many factors such as local culture, climate, and competition. With MarketSnare you can see how each market is performing in visibility, lead generation, ad campaigns, conversions, sales pipeline, reviews, social engagement, and more. You also have the ability to create any custom groupings of locations based on things like regions, locations types, products offered, and more. Now you can get the marketing data you need to make quick decisions to refine your marketing programs for each location and across your entire network.
Enterprise Flexibility:
Nearly unlimited ability to customize, create, and integrate.
We understand that every business enterprise has its own unique systems, applications, and infrastructure that it has built business processes around. MarketSnare can be customized and extended to meet the needs of any enterprise, design and UX, custom applications, integration with internal systems and partners and more. Our open frameworks and services-based approach enables us to meet your organizations needs by utilizing existing resources to align with your current business operations. You can take advantage of the unique capabilities MarketSnare brings to the table while fully leveraging the power of your existing systems.
Local SEO Management:
The most powerful local marketing lead source now at your command.
Local organic visibility in search is the Holy Grail of local marketing because organic listings are always there, don't cost money per click, are the most trusted, and best converting. Multi-location brands have always struggled to compete with local businesses because they lack local relevance. Until now. MarketSnare was designed from the ground up with a laser-focus on organic search engine visibility. Our localization engines enable you to create the unique localized content critical to success across all your locations in a snap. Centrally manage SEO, business listings, and reviews to build authority and win in each local market.
Efficient Scalability:
Deploy localized marketing programs across many locations.
One of the biggest marketing challenges for multi-location businesses is the inability to cost effectively scale best practice marketing programs across many locations. MarketSnare's innovative location profiles, flexible templates, and content localization engine enables you to deploy highly effective local marketing tactics across many locations with about the same effort as a single location. With this efficiency, you can achieve better results for less cost across all your local markets.
Advanced Localization:
Relevance through content localization is a game changer.
Multi-location businesses no longer have to settle for sub-par local marketing tactics. With MarketSnare you can compete and win against single location businesses at the local level. The secret to local marketing success is local relevance. With MarketSnare's combination of location data profiles, content localization engines, and advanced rules based publishing capabilities you will get significant improvement in search visibility, social media performance, digital ad performance, and overall conversion rates in each local market.
“Without MarketSnare we would not be able to manage all the elements that contribute to the success of this program at the scale required by Pella. The local marketing programs are doing extremely well with web leads up 35% on average and some markets are over 85% of total goal.”
Dave Miglin
VP of Interactive Services, Strategic America
“Using MarketSnare we were able to implement local marketing programs to increase visibility & conversion while simultaneously augmenting brand cohesion & messaging. Our digital marketing leads have increased by over 300% company wide in the first 18 months of the program and our local lead growth is even higher.”
John Barnes
CMO, Sunburst Shutters
“MarketSnare has enabled us to manage a local marketing program for our agents at a national scale that has been one of our most successful marketing initiatives ever.”
Program Manager
Anthem Local Agent Marketing
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