3 min read
As multi-location marketing professionals, we understand the importance of data-driven decision making. It is often said that the first step toward improving something is to start to measure it. Analyzing website traffic and user behavior at the...
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3 min read
Whether you're a corporate marketer at a franchise or a local franchise owner, you know that ranking in the Google Map Pack is crucial to your...
4 min read
In today’s digital age, businesses that operate across multiple locations face unique challenges when it comes to marketing and building their online...
4 min read
What used to be called Google My Business is now called Google Business Profiles (GBP). The semantics don’t really matter, but the functionality...
2 min read
In Part 1 of this two-part series we shared five tips on how multi-location national brands can take advantage of trends in local SEO in 2023. Here...
2 min read
Maybe it was the pandemic. Maybe it was the “shop local” movement. Maybe it was the rapid proliferation of smartphones and searches conducted on...
2 min read
A Business Insider analysis of digital ad costs from Q1-2021 and Q2-2021 comparing year-over-year costs for CPC (cost-per-click) and CPM (cost per...
3 min read
Because so much of the search traffic online these days is local search—which Google is well aware of—the local pack, or map pack as it is often...
4 min read
Before national brand marketers had social media channels to help them get messages to consumers in a wide range of local markets, they would turn to...
3 min read
Starry-eyed marketers sometimes think that marketing is all about having creative brainstorming sessions, creating award-winning websites that...
