2 min read
4 Strategies for Combating the Rising Costs of Digital Ads
A Business Insider analysis of digital ad costs from Q1-2021 and Q2-2021 comparing year-over-year costs for CPC (cost-per-click) and CPM (cost per...
Organic Search
3 min read
What Is a Good Local SEO ROI for Multi-Location Businesses?
We know that organic traffic is valuable. It’s the holy grail for many marketers who monitor their organic traffic results obsessively, hoping for...
5 min read
For Today’s Digital Marketers, SEO Measurement is a MUST!
In marketing circles before digital marketing emerged, marketing pros often lamented that they couldn’t measure their marketing results accurately....
6 min read
Using The Digital Ad Carve-out Method to Double Local Leads Without Increasing Budget
Face it. Marketers work in a budget-conscious environment. Regardless of how successful their organizations are, or how well the economy is doing,...
3 min read
Organic Visibility Should Be the Foundation for Local Marketing
Organic visibility is the gift that keeps on giving for local marketers. Massive fortunes can be gained—and lost—through organic capability. Organic...