MarketSnare has just released what it’s calling a “Content Opportunity Report.” This is a unique new tool designed to help marketing managers, bloggers, and content creators get a handle on their online copy creation strategies. What it does, specifically, is give them an easier way to take inventory of and catalog known opportunities for writing that increasingly important website, social media, and marketing copy.
The Content Opportunity Report, or COR, is not intended to replace traditional Editorial Calendars. Instead, it works with them, providing clearer direction as to what kinds of content should make the editorial calendar cut. It even offers hints to help users find hidden content potential in material they’ve already prepared for other purposes.
Kevin Mullett [@kmullett], MarketSnare director of visibility and social media, and the creator of the COR, says, “Far too often, marketers overspend valuable resources to generate content that’s not part of any strategic plan. Worse, they miss easy opportunities because, for whatever reason, they didn’t even know those opportunities existed. A unique feature of the COR is that it lets you rank content according to the effort you expect to put into its development and according to its potential value. That makes it a lot easier for you to prioritize content creation.”
In drafting the COR template, Kevin sought input from Derek Pillie [@dpillie], MarketSnare director of vertical programs, and Will Clausen, MarketSnare SEO analyst, both of whom Kevin says were instrumental in shaping the final product.
To understand the COR concept, read Kevin’s blog “What Is a Content Opportunity Report, and Why Should It Precede an Editorial Calendar?” You can download the free COR template here.