Ways to Navigate Rising Digital Advertising Costs

SHOW NOTES

In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including:

• What the rising cost of digital advertisements mean for your multi-location business.
• Business Insider conducted an analysis of paid digital media. The research report that Matt and Elliot discuss is: “Facebook, Google and Amazon are having a banner year and it's causing ad prices to spike — here's exactly how much”: https://bit.ly/Facebook-Google-YouTube-digital-ads
• How much cost per mille (CPM) for Facebook and YouTube have risen in recent years.
• Multi-location based companies that once relied on referrals were greatly impacted by Covid. Many of them are now taking their first steps into digital advertising.
• Four ways to combat the rising cost of digital ads: 
  • Put a greater focus on earned media and earned visibility.
  • Leverage email lists and email campaigns
  • Focus on digital ad localization
  • Investigate alternative channels

Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com.

Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market.

Connect and follow!

Matt Nickols: https://www.linkedin.com/in/mattnickols.

Elliot Olson: https://www.linkedin.com/in/elliotmolson.

MarketSnare LinkedIn: https://www.linkedin.com/company/marketsnare/about.

MarketSnare Twitter: https://twitter.com/marketsnare.

MarketSnare Facebook: https://www.facebook.com/MarketSnare.

MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com/podcast.

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.