Why Your Seattle Location Has a
Higher CPC Than Manhattan
Spoiler: Your National Campaign Is Killing Your Local Quality Scores
The Hidden Cost of Generic Campaigns
What Your Dashboard Shows:
✓ Strong CTR
✓ Decent conversions
✓ Executive team loves it
What Your Local Reps See:
❌ “Ads never mention our neighborhood”
❌ “Keywords nobody here searches for”
❌ “Quality score is 3 while competitors have 8s”
The Quality Score Domino Effect
3
Your Score
Generic national campaign
8+
Possible Score
With local relevance
Search Campaigns Built FROM Local Markets
True Local Keywords
- Not just “plumber + [city]”
- Neighborhood names
- Local landmarks
- Regional terminology
- Seasonal patterns
Wrong Message
- Every element maximized for relevance
- Local phone numbers
- Local addresses
- Local sitelinks
- Local reviews
HVAC Chain Case Study
127 locations transformed in 90 days
Quality Scores
From 4.2 to 7.8 average
Cost Per Click
58% reduction
Conversion Rate
67% increase
Stop Paying Premium Prices for Poor Performance
Get Your Quality Score Audit
See how much generic campaigns are costing youWe’ll show you exactly where your campaigns are fighting each other
Start Your Pilot Program
Test with 5 locations, scale to 500Learn how to cut CPC by 60% while scaling to every market