Multi-Location Digital Advertising Management Solutions

The Power of Micro Relevance

Most digital ad management professionals will attempt to create some degree of ad relevance for local marketing programs, but the technology to manage extremely relevant ads that really improve results has not been available. Until now.

With MarketSnare's local digital advertising platform it gives you the ability to efficiently manage all the data and location information to create manage micro relevant ad campaigns across any number of locations. We can automate the creation of local ads and target landing pages for each marketing message, geography, and time of day to best reach your intended audience (daypart).

Why would you want to consider implementing micro relevance in your organization? Results.

If you consider that your cost per click (CPC) increase an astounding 400% on average when your Google AdWords quality score is considered "poor" as compared to an "average" quality score. Micro relevance puts you in a whole different league of quality score due to three spheres of data relevant to the local prospect. In today's marketing environment you are typically competing against many other companies in each local market for visibility. Your quality score is a major factor in how many of your prospects see your ads and how much you pay. Companies implementing a micro relevant digital ad strategies have seen up to 83% higher ad conversion rates and up to a 60% reduction in cost per lead.

With Digital Ad Management You Can

Why It Works

It all comes down to the rules of relevance. Today’s digital media allows us to reach your target audience like never before - by their personal attributes, interests, and precise location. However, when a digital ad is not only customized for each target but also applies local context to the message, call-to-action, and landing page, it is more relevant to the user in their moment of need or discovery. This relevance is known to increase Quality Scores, raise click-through-rates, and reduce cost-per-click in digital advertising. That’s why MarketSnare hyper localized campaigns typically outperform national campaigns and bring tremendous ROI to multi-location brands.

We’re much different than a digital marketing agency. Here at MarketSnare, we’ve got an entire assortment of digital ad management technology and online advertising managed services ready to help you streamline your multi-location marketing efforts. We can support your internal marketing teams and your agency teams to provides the tools you need to benefit from local relevance in your digital advertising. If you need help with the day-to-day ad management tasks we can provide that too. This includes keeping your messaging and brand on point with scalable paid search, local social media advertising, and targeted display advertising. The MarketSnare Digital Ad Management platform will provide you with the edge you need to compete efficiently in each location you have or across your network of local representatives (dealers, agents, franchises, chapters, etc...)

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